The Slabs Wow Up Your Cow Beef Rub is a championship-grade seasoning built to deliver bold, beef-forward flavor with every cook. This rub helped secure Grand Champion honors across Missouri, Tennessee, Kansas, Michigan, Georgia, and Colorado, including top brisket awards at the American Royal Open and the Chest to Chest Brisket National Championship.

Crafted with a balanced blend of salt, sugar, garlic, onion, paprika, and a touch of lemon peel, this rub enhances brisket, short ribs, prime rib, and steaks with savory depth and a clean finish. Whether you're competing or cooking for a crowd, Wow Up Your Cow brings the flavor that judges and guests remember.

Key Features

• Award-winning blend of salt, sugar, garlic, onion, paprika, and lemon peel
• Designed specifically for beef: brisket, short ribs, prime rib, and steaks
• Balanced savory profile with subtle citrus lift and rich umami depth
• Proven on the competition circuit with multiple Grand Champion titles
• Gluten-free and formulated with anti-caking agents for consistent application
• Made in the USA and trusted by professional pitmasters

Pro Tips

• Apply generously to brisket or beef ribs and let rest for 1–2 hours before cooking to allow the rub to penetrate
• Use a binder like Worcestershire sauce or olive oil to help the rub adhere and build a robust bark
• For low-and-slow cooks, allow the rub to set until tacky before placing on the smoker at 225 °F
• Combine with a beef broth spritz or mop to maintain moisture and reinforce flavor during the stall
• Finish sliced brisket or prime rib with a light dusting post-cook to revive flavor and add visual appeal
• Mix into ground beef for burgers or meatballs with a competition-style edge