Eat Barbecue Resource Center

Learn how to choose and combine Eat Barbecue rubs and sauces for brisket, ribs, pork, chicken, turkey, wings, burgers, seafood, vegetables and competition-style barbecue.

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Competition-Proven Flavor from Eat Barbecue

Eat Barbecue was built around the championship experience of Rod Gray and Pellet Envy, with focused products designed for bold beef flavor, sweet rib profiles and coordinated competition-style finishing sauces.

Use this Resource Center to compare the product lineup, understand flavor profiles, find recommended meat pairings and build repeatable rub-and-sauce combinations.

Eat Barbecue Buying Guide

Choose a bold all-purpose rub, a sweeter rib rub, a finishing rub or a coordinated sauce.

Why Choose Eat Barbecue?

The lineup is compact and purpose-driven. The Most Powerful Stuff handles bold all-purpose and beef-focused seasoning, Zero to Hero targets sweeter competition-style barbecue, Sweetness adds an additional sweet finishing layer, and the two sauces complete the system.

Main Product Categories

  • Bold all-purpose rub: The Most Powerful Stuff.
  • Sweet competition rub: Zero to Hero.
  • Sweet finishing rub: Sweetness.
  • Competition finishing sauce: IPO BBQ Sauce.
  • Bold finishing sauce: The Next Big Thing BBQ Sauce.

Good Starting Combinations

  • The Most Powerful Stuff + The Next Big Thing for brisket or beef
  • Zero to Hero + IPO BBQ Sauce for ribs
  • Zero to Hero + Sweetness + IPO BBQ Sauce for a layered sweet profile
  • The Most Powerful Stuff + Sweetness for sweet-and-savory pork or chicken
Buying Tip Start with The Most Powerful Stuff when you need one bold rub for several meats. Start with Zero to Hero when ribs, pork or sweeter barbecue are your priority.
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Eat Barbecue Product Guide

Compare the current Eat Barbecue rub and sauce lineup.

The Most Powerful Stuff BBQ Rub

A bold competition-style all-purpose rub developed for brisket and large beef cuts, while remaining versatile enough for pork, poultry, seafood, vegetables and wild game.

Best for: Brisket, beef ribs, pork shoulder, chicken, seafood and vegetables
Flavor: Bold, savory, smoky and slightly sweet
Use: Main rub, beef seasoning or savory base layer
Pair with: The Next Big Thing BBQ Sauce
Shop The Most Powerful Stuff BBQ Rub

Zero to Hero BBQ Rub

A sweet competition-style rub designed especially for ribs, with enough versatility for pork, poultry, beef, seafood and vegetables.

Best for: Ribs, pork shoulder, chicken, turkey and seafood
Flavor: Sweet, smoky and mildly spicy
Use: Main rib rub, sweet second layer or all-purpose sweet barbecue rub
Pair with: IPO BBQ Sauce
Shop Zero to Hero BBQ Rub

Sweetness BBQ Rub

A sweet finishing-style rub for cooks who want added sweetness, color and competition-style surface flavor.

Best for: Ribs, pork, chicken, wings and vegetables
Flavor: Sweet and barbecue-forward
Use: Sweet top layer, finishing rub or color-building seasoning
Pair with: IPO BBQ Sauce or Zero to Hero
Shop Sweetness BBQ Rub

IPO BBQ Sauce

A competition-style finishing sauce created to complement ribs, pork and chicken with a balanced barbecue glaze.

Best for: Ribs, pork, chicken, wings and sandwiches
Flavor: Sweet, tangy and competition-balanced
Use: Thin finishing glaze, dipping sauce or table sauce
Pair with: Zero to Hero BBQ Rub or Sweetness Rub
Shop IPO BBQ Sauce

The Next Big Thing BBQ Sauce

A bold finishing sauce designed to complement The Most Powerful Stuff and other savory barbecue profiles.

Best for: Brisket, beef ribs, pork, burgers and hearty barbecue
Flavor: Rich, bold and savory-sweet
Use: Final glaze, dipping sauce or condiment
Pair with: The Most Powerful Stuff BBQ Rub
Shop The Next Big Thing BBQ Sauce
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Eat Barbecue Rub Guide

Choose between bold savory flavor, classic sweet barbecue and a sweet finishing layer.

The Most Powerful Stuff

Use for brisket, beef ribs and broad all-purpose barbecue seasoning.

  • Bold and robust
  • Strong beef pairing
  • Works across pork, poultry and vegetables
Shop The Most Powerful Stuff →

Zero to Hero

Use for ribs, pork, chicken and other foods that benefit from a sweeter competition profile.

  • Sweet and smoky
  • Mild heat
  • Designed around competition ribs
Shop Zero to Hero →

Sweetness

Use as a sweet second layer, finishing rub or color-building seasoning.

  • Sweet top layer
  • Useful on ribs, pork and chicken
  • Pairs naturally with IPO Sauce
Shop Sweetness →
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Eat Barbecue Sauce Guide

Match each finishing sauce with its intended rub and meat profile.

IPO BBQ Sauce

A competition-style finishing sauce created to complement ribs, pork and chicken with a balanced barbecue glaze.

Best for: Ribs, pork, chicken, wings and sandwiches
Flavor: Sweet, tangy and competition-balanced
Use: Thin finishing glaze, dipping sauce or table sauce
Pair with: Zero to Hero BBQ Rub or Sweetness Rub
Shop IPO BBQ Sauce

The Next Big Thing BBQ Sauce

A bold finishing sauce designed to complement The Most Powerful Stuff and other savory barbecue profiles.

Best for: Brisket, beef ribs, pork, burgers and hearty barbecue
Flavor: Rich, bold and savory-sweet
Use: Final glaze, dipping sauce or condiment
Pair with: The Most Powerful Stuff BBQ Rub
Shop The Next Big Thing BBQ Sauce
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Eat Barbecue Package Size Guide

Choose a shaker or bulk format based on cooking frequency and volume.

Standard Shaker

Best for first-time buyers, backyard cooks and customers comparing products.

  • Easy to store
  • Convenient for occasional cooks
  • Useful for testing combinations

Large Shaker

Best for frequent pitmasters, competition teams and regular brisket or rib cooks.

  • More seasoning for repeated cooks
  • Convenient shaker format
  • Suitable for multiple racks or large cuts

Bulk Bag

Best for competition teams, caterers, restaurants and high-volume barbecue operations.

  • Designed for frequent use
  • Reduces repeated small-container purchases
  • Supports consistent commercial production
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Eat Barbecue Flavor Guide

Choose products by bold savory, sweet, sweet heat or balanced competition flavor.

Bold & Savory

  • The Most Powerful Stuff
  • The Next Big Thing BBQ Sauce
  • Best suited to brisket and beef

Sweet & Smoky

  • Zero to Hero
  • Sweetness
  • Best suited to ribs, pork and chicken

Balanced Competition

  • IPO BBQ Sauce
  • Zero to Hero base
  • Sweetness top layer

Sweet & Savory Layering

  • The Most Powerful Stuff first
  • Sweetness or Zero to Hero second
  • Thin sauce glaze at the end

Beef-Focused

  • The Most Powerful Stuff
  • The Next Big Thing
  • Brisket, beef ribs and burgers

Rib-Focused

  • Zero to Hero
  • Sweetness
  • IPO BBQ Sauce
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How to Layer Eat Barbecue Products

Use a bold or sweet foundation, add a lighter second layer and finish with the matching sauce.

Brisket

The Most Powerful Stuff
↓
Allow Rub to Hydrate
↓
Smoke Until Bark Develops
↓
Optional The Next Big Thing Finish
ResultBold beef flavor with a robust bark and optional rich sauce finish.

Ribs

Zero to Hero
↓
Sweetness Light Top Layer
↓
IPO BBQ Sauce
ResultSweet, smoky ribs with mild heat and a competition-style glaze.

Pork Shoulder

The Most Powerful Stuff or Zero to Hero
↓
Sweetness Optional Second Layer
↓
IPO or The Next Big Thing
ResultChoose a sweeter or bolder pork profile with a coordinated sauce finish.

Chicken

Zero to Hero or The Most Powerful Stuff
↓
Sweetness Optional Top Layer
↓
IPO BBQ Sauce
ResultSweet or savory chicken with a polished barbecue glaze.

General Layering Tips

  • Apply the bolder or more savory rub first.
  • Use Sweetness or Zero to Hero more lightly as a second layer.
  • Allow the rub to hydrate before cooking.
  • Monitor sugar-rich rubs closely at higher temperatures.
  • Apply sauce in a thin layer near the end.
  • Record rub amounts, layer order and sauce timing.
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Eat Barbecue for Brisket

Use The Most Powerful Stuff to build bold beef flavor and bark.

Recommended Eat Barbecue Products

Products to Consider

  • The Most Powerful Stuff BBQ Rub
  • The Next Big Thing BBQ Sauce as an optional finish

Cooking Approach

  • Trim and dry the brisket surface.
  • Apply The Most Powerful Stuff evenly.
  • Allow the rub to hydrate before smoking.
  • Cook until bark and tenderness are developed.
  • Rest before slicing.
Competition TipThe Most Powerful Stuff is potent, so apply it evenly rather than excessively.
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Eat Barbecue for Ribs

Use Zero to Hero as the primary rib rub, Sweetness as an optional second layer and IPO as the glaze.

Recommended Eat Barbecue Products

Products to Consider

  • Zero to Hero BBQ Rub
  • Sweetness BBQ Rub
  • IPO BBQ Sauce

Cooking Approach

  • Apply Zero to Hero evenly.
  • Add Sweetness lightly when more sweetness and color are desired.
  • Let the rub hydrate before smoking.
  • Cook until the ribs reach the desired tenderness.
  • Apply IPO Sauce near the end.
Competition TipSweet rubs can darken quickly during hot-and-fast cooks, so monitor color closely.
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Eat Barbecue for Pork

Choose a bold or sweet foundation and finish with the sauce that matches the desired profile.

Recommended Eat Barbecue Products

Products to Consider

  • The Most Powerful Stuff
  • Zero to Hero
  • Sweetness
  • IPO BBQ Sauce
  • The Next Big Thing BBQ Sauce

Cooking Approach

  • Use The Most Powerful Stuff for bolder pork.
  • Use Zero to Hero for sweeter pork.
  • Add Sweetness lightly for extra color.
  • Reserve a small amount of rub for finishing pulled pork.
  • Use sauce lightly so the meat remains the focus.
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Eat Barbecue for Chicken

Use Zero to Hero for sweet chicken or The Most Powerful Stuff for a bolder savory profile.

Recommended Eat Barbecue Products

Products to Consider

  • Zero to Hero
  • The Most Powerful Stuff
  • Sweetness
  • IPO BBQ Sauce

Cooking Approach

  • Dry the chicken surface before seasoning.
  • Apply a light, even coat.
  • Use Sweetness only as a light second layer.
  • Cook until the chicken reaches a safe internal temperature.
  • Apply IPO Sauce near the end.
Competition TipChicken pieces require less seasoning than brisket or pork shoulder, so keep every layer controlled.
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Eat Barbecue for Everyday Grilling

Use the lineup on burgers, seafood, vegetables, wings and weeknight meals.

Burgers

Use The Most Powerful Stuff and finish with The Next Big Thing as a condiment.

Wings

Use Zero to Hero or Sweetness and glaze with IPO BBQ Sauce.

Seafood

Use The Most Powerful Stuff or Zero to Hero lightly on fish and shrimp.

Vegetables

Use either main rub lightly on potatoes, corn, mushrooms and roasted vegetables.

Sandwiches

Use IPO or The Next Big Thing as a sandwich sauce or condiment.

Oven & Air Fryer

Use the rubs on wings and chicken, applying sauce near the end.

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Competition Tips from The BBQ Super Store

Practical guidance for repeatable Eat Barbecue product combinations.

Match the Pairing

Use The Most Powerful Stuff with The Next Big Thing and Zero to Hero with IPO Sauce.

Control Sweetness

Zero to Hero, Sweetness and sauce can become excessive when all are applied heavily.

Let Rubs Hydrate

Allow the surface seasoning to absorb moisture before cooking.

Watch the Color

Sweet rubs and sauces darken faster during hot-and-fast cooking.

Glaze Thinly

A thin sauce layer preserves bark and creates a cleaner bite.

Record Every Cook

Track rub amount, layer order, pit temperature and sauce timing.

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Eat Barbecue Frequently Asked Questions

Common questions about choosing and using Eat Barbecue rubs and sauces.

Which Eat Barbecue rub should I try first?

Choose The Most Powerful Stuff for the broadest bold all-purpose use, especially beef. Choose Zero to Hero when ribs, pork or a sweeter profile are your main focus.

What is the difference between The Most Powerful Stuff and Zero to Hero?

The Most Powerful Stuff is bolder, more savory and especially suited to brisket and large beef cuts. Zero to Hero is sweeter and was developed around competition ribs.

What is Sweetness Rub used for?

Sweetness is useful as a sweet top layer, finishing rub or color-building seasoning on ribs, pork, chicken and wings.

Can Eat Barbecue rubs be layered together?

Yes. Use The Most Powerful Stuff as a savory foundation and add Zero to Hero or Sweetness lightly as the sweeter second layer.

Which Eat Barbecue products are best for ribs?

Zero to Hero is the primary rib rub. Sweetness can be added as a light second layer, and IPO BBQ Sauce can be used as the final glaze.

Which Eat Barbecue products are best for brisket?

The Most Powerful Stuff is the strongest direct match for brisket. The Next Big Thing BBQ Sauce may be used lightly as a finishing sauce or condiment.

Which sauce pairs with Zero to Hero?

IPO BBQ Sauce is the most natural pairing with Zero to Hero for competition-style ribs, pork and chicken.

Which sauce pairs with The Most Powerful Stuff?

The Next Big Thing BBQ Sauce is the intended pairing for The Most Powerful Stuff, especially on beef and bold barbecue.

Can Eat Barbecue products be used on chicken?

Yes. Zero to Hero and Sweetness work well for sweeter chicken, while The Most Powerful Stuff creates a bolder savory profile.

Can these products be used on seafood and vegetables?

Yes. The Most Powerful Stuff and Zero to Hero are both listed for broad use, including seafood and vegetables. Apply more lightly to delicate foods.

When should barbecue sauce be applied?

Apply a thin layer near the end of the cook so the sauce can set without burning or softening the bark.

How should Eat Barbecue products be stored?

Keep rubs tightly sealed in a cool, dry place. Refrigerate sauces after opening when directed by the label.

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Shop Eat Barbecue Products

Browse The Most Powerful Stuff, Zero to Hero, Sweetness, IPO BBQ Sauce and The Next Big Thing BBQ Sauce for competition cooks, backyard pitmasters and everyday grilling.

View All Eat Barbecue Products

Why Shop at The BBQ Super Store?

Competition Experience

We understand how rubs and sauces perform on brisket, ribs, pork and poultry.

Coordinated Products

Shop matching rub-and-sauce combinations for bold beef and sweet competition barbecue.

Practical Product Guidance

Compare meat pairings, flavor profiles and layering combinations before buying.